Intel xe
Art direction and visual language for one of the world's most iconic technology brands
Intel xe
Art direction and visual language for one of the world's most iconic technology brands
Intel xe
Art direction and visual language for one of the world's most iconic technology brands
CONTEXT
Brand systems created at Brand&Deliver. Intel Xe marked one of the most significant product moments in the company's recent history: its return to discrete graphics after more than two decades, entering a market dominated by Nvidia and AMD with a new architecture built from the ground up. For a launch of that ambition, the visual identity needed to match. The brief was to create a brand world for the Xe graphics card that could live across digital platforms and social-first formats.
Client
Intel, Prod company: Brand&Deliver
Role
Brand System Art Direction
DIRECTION
The work centred on a campaign identity built around the idea of worlds: abstract, otherworldly visual routes inspired by the limitless environments a powerful GPU makes possible, paired with cinematic campaign imagery of a figure crossing alien landscapes. The visual language drew from fluid, generative abstraction, bold enough to cut through on Instagram Stories, Reels and TikTok, expansive enough to carry the weight of a global technology relaunch. Brand identity, art direction and campaign design from concept through to social execution.
CONTEXT
Brand systems created at Brand&Deliver. Intel Xe marked one of the most significant product moments in the company's recent history: its return to discrete graphics after more than two decades, entering a market dominated by Nvidia and AMD with a new architecture built from the ground up. For a launch of that ambition, the visual identity needed to match. The brief was to create a brand world for the Xe graphics card that could live across digital platforms and social-first formats.
Client
Intel, Prod company: Brand&Deliver
Role
Brand System Art Direction
DIRECTION
The work centred on a campaign identity built around the idea of worlds: abstract, otherworldly visual routes inspired by the limitless environments a powerful GPU makes possible, paired with cinematic campaign imagery of a figure crossing alien landscapes. The visual language drew from fluid, generative abstraction, bold enough to cut through on Instagram Stories, Reels and TikTok, expansive enough to carry the weight of a global technology relaunch. Brand identity, art direction and campaign design from concept through to social execution.
CONTEXT
Brand systems created at Brand&Deliver. Intel Xe marked one of the most significant product moments in the company's recent history: its return to discrete graphics after more than two decades, entering a market dominated by Nvidia and AMD with a new architecture built from the ground up. For a launch of that ambition, the visual identity needed to match. The brief was to create a brand world for the Xe graphics card that could live across digital platforms and social-first formats.
Client
Intel, Prod company: Brand&Deliver
Role
Brand System Art Direction
DIRECTION
The work centred on a campaign identity built around the idea of worlds: abstract, otherworldly visual routes inspired by the limitless environments a powerful GPU makes possible, paired with cinematic campaign imagery of a figure crossing alien landscapes. The visual language drew from fluid, generative abstraction, bold enough to cut through on Instagram Stories, Reels and TikTok, expansive enough to carry the weight of a global technology relaunch. Brand identity, art direction and campaign design from concept through to social execution.
Translating high-performance technical computing into a fluid, user-centric product ecosystem.
Scaling the visual narrative across immersive physical environments and global digital touchpoints.
