Honda
CONTEXT
Honda is the world's best-selling motorcycle manufacturer for over 50 consecutive years, and one of the largest automakers globally, built on decades of engineering discipline. Translating that into digital, across launch sites, campaign pages, and CRM, means every touchpoint has to hold the same quality bar as the product itself, at a scale few brands operate at.
DESIGN SOLUTION
I designed Honda's digital output across web, email, and campaign assets, building a UI system around Honda's existing color and type language, then applying it to hero banners, interactive vehicle carousels, and launch microsites. Working directly with developers and PMs, I turned spec sheets into a browsable, showroom-style product experience across the lineup, keeping every touchpoint consistent with Honda's brand system at scale.
